Get the Word Out
Marketing is essentially getting the word out and making your presence known. It's getting your target audience to respond or take action based on what they've seen and heard.
Once you're clear about who you are and what you want to say, your focus needs to shift to marketing – the where and how to say it. The approaches you'll use to capture attention, generate leads and maximize impact.
Think of marketing tactics as a tool kit. This kit may include programs, campaigns, advertising, public relations, direct mail, a website, an event – any number of activities. Our services can help you select the messages and tactics to reach your target audiences, in a combination that uses your resources wisely.
Marketing tactics also need to line up and reinforce one another. We recognize how easily messages mutate, proliferate, get lost or mixed up. We offer approaches for staying on message and improving the strategic alignment of marketing tactics into synchronized, unified programs and campaigns.
Nearly half of all companies today report they should be getting more out of their marketing dollar. Internal marketing teams are often stretched thin and are too busy to step back, assess their work and attend to the longer view.
Keynote offers perspective and discipline – to accurately assess your current situation, help you articulate your goals and objectives and move your marketing dollars into areas that promise the greatest results. We can lay out plans of 30, 60 or 90 days in length, full-year and multi-year, that raise your marketing game.